In an effort to help gym members at Performance 360 forge a deeper connection with their coaches, the owners thought doing a mini-documentary on a "day in the life" of a coach would give members a glimpse of what made the coaches tick. 

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The result is a series called Become More Films, an ongoing, original content series that has received a tremendous reception from members and coaches alike. 

Each episode focuses on different coach, their daily routines, and their fitness and coaching "Why".